While its events are usually known for unveiling brand new gadgets, Apple has taken to the stage in California to introduce an Apple credit card, a radical reinvention of its "Apple News" service and a new streaming service to rival the likes of Netflix.
"With over 5 billion articles read each month, Apple News is now the number one news app", pointed out Apple CEO Tim Cook during a company event in Cupertino, California on Monday.
Cook also announced some of the programs we're getting with Apple TV Channels.
The presentation itself featured a revolving door of celebrities, including Steven Spielberg, Steve Carell, Reese Witherspoon, Jennifer Aniston, Jason Momoa, Alfre Woodard, Kumail Nanjiani, J.J. Abrams, and Oprah Winfrey. So without further ado, here's everything we know so far about the Apple Arcade subscription service.
Over 100 games will be available as part of the subscription, and Apple claims they're all exclusive to this service - which is fucking shit.
This system is included in the all-in-one Apple TV app - the updated version of the app, that is - right now we're waiting on that update. Apple TV+ (not to be confused with Apple TV, the device it streams on), will be home to an array of shows that range from comedies, to dramas, to documentaries, and everything in between. It was pretty cool how much they highlighted the importance of story, but ultimately pretty light on key details - including the cost of Apple TV+.
Apple also emphasized Apple News+'s privacy aspects.
In contrast to a 15% drop in phone sales reported in its most recent quarterly financial results published at the start of the year, Apple's services revenue was up 19% to around £8.3 billion. The service will be available this fall in 150 countries.
Apple Event 2019 Live Updates: Apple News+ brings magazines to Apple News
And why Apple? "The Apple platform allows me to do what I do in a whole new way, to take everything I've learned about connecting to people, to the next level".
Apple TV will also present current sports games with live scores, and it will be able to send you notifications when your favorite team is having a close game.
During Monday's event, Apple also lifted the curtain on a television and movie streaming service, introduced updates to its payment system, and launched a games arcade.
The Apple original shows are expected to be offered alongside the option to subscribe to content from Viacom Inc and Lions Gate Entertainment Corp's Starz, among others, sources have told Reuters.
Apple TV Channels, a new feature in the Apple TV app that integrates content from Apple as well as subscription services including Hulu and Amazon Prime Video. If you're already using Apple's service, you'll still have access to top and trending stories, as well as to your feed tailored to your interests.
Apple is launching its own credit card, called Apple Card, that can be used anywhere Apple Pay is accepted.
This isn't the only subscription gaming service on the market.
Call of Duty Mobile: Activision bringing popular shooter series to mobile devices
You can now register for a pre-launch beta version of the game via the Call of Duty: Mobile website and Google Play . Prior to this official announcement , Activision was testing Call of Duty Mobile with limited users in Australia.
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