The rise of the Momo challenge has led to National Online Safety, an organisation that provides online safety educational resources and courses to schools, to list seven tips for parents anxious about their children's online safety. Head teachers have been contacted by police to provide information on the MOMO game craze.
Police said that the "extremely disturbing challenge" conceals itself within other harmless looking games or videos played by children and when downloaded, it asks the user to communicate with "Momo" via popular messaging applications such as WhatsApp. Even though YouTube monitor and remove videos that include inappropriate content, clips can be uploaded and viewed thousands of times before they get reported and removed.
"As a parent, it's hard to spot these videos as the harmful content doesn't appear until partway through the video".
I never tweet about things like this but I think it is absolutely disgusting how someone has been sad enough to create this momo challenge.
According to the Mirror, he said: "Children can find it hard to stand up to peer pressure but they must know it's perfectly okay to refuse to take part in crazes that make them feel unsafe or scared".
Also, tell your child to not go openly searching for this content online as it may only cause more distress.
It is believed she had been sent online messages threatening that if she didn't hurt herself, her family would be killed.
'This will give you a greater understanding of what they are doing on their devices, as well as providing you with the opportunity to discuss, support and stop certain activities that your child may be involved in, ' it elaborates.
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As the nature of each task become progressively worse it's also important to recognise any changes in your child's behaviour. Encourage your child to talk to you about anything they're unsure of and reiterate the importance of not succumbing to peer pressure.
Ensure that you set up parental controls for your devices at home.
"Just be aware of what your children are watching, what they are saying to other children and make sure they are aware of what MoMo might be but that it's not real", says Arnold. 'It's important for you to reiterate to your child that Momo is not a real person and can not directly harm them!'
A National Society for the Prevention of Cruelty to Children (NSPCC) spokesman condemned the disturbing challenge and encouraged parents to reassure their children.
Children who are anxious about their activity on apps or online games can contact Childline 24 hours a day, online and over the phone on 0800 1111.
The first thing the NOS recommends parents do is tell the children that Momo isn't real.
"Our advice is to deal with any reports on a case by case basis and encourage parents to focus on positive behaviours online, such as critical thinking, blocking and reporting and telling an adult when you see something that makes you feel upset or distressed".
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