Everyone from the TV networks, to the ACC conference to the universities that comprise the conference, to the local bars, get paid when a player of Zion's transcending magnitude takes the stage. Zion Williamson, arguably the best player in the country, dribbled and planted.
Nike has also reduced its dependence on high-top basketball sneakers for growth in recent years.
Nike is playing damage control after Duke basketball phenom Zion Williamson tore his sneaker in a game Wednesday evening.
Let's start with the latter: The reasoning behind Zion shutting his season down now is sound.
India says two masterminds of Kashmir bombing killed in clash
Briefing media after the cabinet meeting on Friday, Jaitley said the perpetrators of the attack would pay a "heavy price" for it. Modi has promised a strong response and says he has given the military a free hand to tackle cross-border militancy.
It will be interesting to see the ripple effect of this coupled with recent problems with the Adapt BB in the same week, but do not expect it to carry almost as much weight in the grand scheme of things as some people are assuming.
Tickets for last night's UNC-Duke matchup were selling for thousands of dollars. The swingman has one of the most popular basketball shoes in the world, and a lot of NBA players wear them as well.
Problem is, none of the performers or players that generated all of this excitement and revenue actually got to partake in the financial windfall.
The gregarious, highly quotable Williamson routinely is sought out after games - and he regularly bringing along walk-on Mike Buckmire as his sidekick and teases Barrett for the low grades he often gives Williamson's dunks. But I love college too much to stop playing.
The Blue Devis ruled Williamson out for the remainder of the game shortly after, leading some to say Williamson should sit out the rest of the season. NBA Hall of Famer Scottie Pippen made the case for it a month ago, saying on ESPN that "I would shut it down". "People was making a big deal about the shoe when everything should've been about Zion and his injury". Actors, athletes and, indeed, former presidents turned out to see next year's No. 1 pick on the No. 1 team in the country.
It's also unclear, if he decides to continue his college career, whether Williamson has an insurance policy to protect him in case of injury like many other elite college athletes have purchased.
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