This year's advert features British superstar, singer and songwriter Sir Elton John, and shows him in present day playing his piano and tracks back through his life to the moment he first received his piano as a gift.
This year, the struggling retail chain has spent presumably all of its money on getting Elton John himself to be the face of the ad, rather than a fluffy thing with a name and a hashtag as they usually do.
Speaking about the advert, John said: "The John Lewis Christmas campaign has so many warm memories for me and my family".
As he plays it for the first time, the slogan appears: "Some gifts are more than just a gift". Especially for fans of the legendary Elton John.
The advert will first air on TV tonight at 9.15pm during Dark Heart on ITV, but keen-eared Coronation St and This Morning viewers may have noticed the themes were played exclusively on piano on Wednesday to tease the advert.
A 'Breaking Bad' movie is in the works
It appears we'll get to find out as part of this Breaking Bad movie , but it'll be interesting to see exactly what this is. The Journal also reports the title as " Greenbriar ", though whether that's the final title is in the air as well.
"The John Lewis Christmas campaign is an iconic part of Christmas now and has had so many warm memories and associations for us, with all of our Christmases, so to be asked to be part of that was a huge honour".
Elton John is the main feature in this year's campaign.
Yes - as per the John Lewis website, there are some varieties of pianos and keyboards available to purchase from the department store. Customers will also be able to buy Elton John vinyl and CDs, and vintage inspired tour T-shirts.
The debut of annual Christmas commercial for high-end United Kingdom department store chain John Lewis is a longstanding holiday tradition in England.
Finally, there were those who realised the effect the John Lewis advert could have before it was even released.
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