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Colin Kaepernick Unveils New Nike ‘Just Do It’ Ad

04 September 2018

Colin Kaepernick is the face of a Nike advertising effort commemorating the 30th anniversary of its "Just Do It" motto.

Kaepernick will be one of the faces of Nike's 30th anniversary of the "Just Do It" campaign. "Even it means sacrificing everything". Kaepernick sat or kneeled during the anthem throughout the 2016 season and launched a movement of athletes doing the same.

The campaign represents a strong commitment by Nike, which wasn't sure how to promote Kaepernick in recent years as he became a divisive figure.

ESPN reported that Nike signed Kaepernick to an endorsement deal in 2011, and has maintained that contract since then.

The NFL season will start Thursday, and Kaepernick remains unsigned.

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"We believe Colin is one of the most inspirational athletes of this generation, who has leveraged the power of sport to help move the world forward", said Gino Fisanotti, a Nike vice president of brand for North America, according to ESPN. The former quarterback began opting out of standing during "The Star-Spangled Banner" in the 2016 pre-season, and continued kneeling throughout the season, with other players from numerous teams doing the same. After all, it's worth noting that Nike and the National Football League just re-upped their partnership with Nike providing uniforms and apparel for every National Football League team.

But the league and union put that on hold after the Miami Dolphins faced backlash for classifying the protests as conduct potentially detrimental to the team - putting players at risk of fines or suspensions.

The new Nike adverts, which were unveiled just days before the kick-off of the 2018 National Football League season, show a portrait of Kaepernick with the slogan: "Believe in something".

Following the controversy, franchise owners agreed a new policy that requires plays to stand for the national anthem if they are on the field.

But other reaction on Twitter was negative.

Colin Kaepernick Unveils New Nike ‘Just Do It’ Ad