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Amazon Prime Day seen setting new sales record for e-commerce giant

19 July 2018

Prime Day tablet deals are live and the experts at Black Friday Dealer are monitoring Amazon to find the best deals on Samsung Galaxy, Apple iPad & Amazon Fire devices for Prime Day 2018. People took to social media to complain that they couldn't order items.

Though technical glitches marred the start of Prime Day on Monday afternoon and prevented many customers from shopping, Amazon quickly said this year's event was beating last year's. All good things must end, though, and Prime Day is no different.

Still, the hiccups could mute sales and send shoppers elsewhere during one of Amazon's busiest sales periods that's also a key time for it to sign up new Prime members. Amazon Prime Day is an increasingly significant online sales day for Amazon. "I am shocked this caught them off guard".

The increasing attraction of Prime Day to online shoppers is demonstrated by the growth in the number of Amazon Prime subscribers.

Site highlights each day to your inbox. It was also hoping parents would use the deals event to jump start back-to-school shopping.

It wasn't just Amazon who benefited from this influx of sales; small and medium-sized businesses enjoyed increased sales from Prime Day, with over $1 billion in sales recorded.

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Rufus played an integral part of the team, such that in 1998 and 1999, employees held up the canine and used his paw to click the mouse, officially launching some of the earliest Amazon.com pages online. Cumulative sales for the first 12 hours of Prime Day were up 89% over past year, according to data from Feedvisor. It did though not do that in the United States because of the server issues in the first hours of Prime Day that killed the momentum.

Meanwhile, other retailers like Macy's, Nordstrom, Best Buy, Walmart and Target have rolled out their own promotions, said Charlie O'Shea, lead retail analyst at Moody's.

"While Amazon has done well to cultivate strong brand loyalty through its seamless shopping experience and conveniences like free shipping, this Prime Day "black eye" will no [doubt] resonate with customers", Jeff Cheal, director of product strategy, personalization and campaign & analytics at Episerver, said in comments emailed to Retail Dive. Online furniture seller Wayfair introduced Way Day in April, becoming its biggest revenue day ever.

Amazon Prime Day 2018 is over, but Amazon is having a heart, actually its Alexa.

Prime Day also usually helps boost the number of Prime memberships.

Amazon Prime membership has surpassed 100 million members as of April 2018, with many shoppers signing up for a Prime subscription during Prime Day a year ago. It's hoping to keep Prime attractive for current and would-be subscribers after raising the US annual membership fee by 20 per cent to $119 and to $12.99 for the month-to-month option. In a press release, Amazon said shoppers could expect over one million deals worldwide, in addition to timed Lightning Deals.

Amazon Prime Day seen setting new sales record for e-commerce giant