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Snapchat rolls out redesigned app to 'majority' of iOS users

12 May 2018

Snapchat has caved in to demands to reinstate the old Snapchat look.

Snapchat has caved to its users and put stories back where they used to be, on the right hand window.

Snapchat declined to comment on why the network is now implementing the change.

Since the platform's last redesign, Snapchat has had to face a backlash of controversy from users.

Late a year ago, Snap Inc. announced a major redesign for its Snapchat app, merging Stories and direct interactions with friends into one page, and public content from creators and businesses in another.

"We learned that combining watching Stories and communicating with friends into the same place made it harder to optimize for both competing behaviors".

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Snapchat rolled out several more minor changes since the previous controversial update, created to make the app simpler to navigate for users while also separating friends from brands.

More than a million people signed a petition calling for the 2018 Snapchat update to be reversed, and it appears that the company has finally chose to act.

Now their lives could be about to get back on track because Snapchat is reversing some of the most controversial aspects of the update.

CEO Spiegel initially said that while he knew changes were likely to be, "disruptive to our business in the short term", he opined that, "We're willing to take that risk for what we believe are substantial long-term benefits to our business".

Subsequently, Snap acknowledged that the "new Snapchat has felt uncomfortable for many", with the latest update being an attempt to address numerous requested changes. Reaching a Satisfaction score of 27 in late January, millennials who identify as Snapchat users gave the brand a low score of 12 in mid-April. "We are already starting to see early signs of stabilisation".

Snapchat rolls out redesigned app to 'majority' of iOS users