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Instagram commences trials on its newly developed in-app payment tool

08 May 2018

When users receive a Facebook or Instagram video from one of their contacts on WhatsApp, they will be able to watch the said video inside the app and won't need to move away from the conversation thread to go and watch the video in the separate apps. While Resy is the among the few businesses that are now accepting in-app payments from users on Instagram, it is expected that more businesses will be able to support in-app payments in the near future. WhatsApp had introduced the feature previous year in November, which enables iPhone users to watch YouTube videos right in the app. The photo-sharing app recently announced a couple of updates to its Stories feature on Android, including the ability to upload multiple photos and videos at the same time. "Stickers are also coming to WhatsApp soon".

WhatsApp has more than 1.2 billion users worldwide.

The feature is now be available in Canada, Brazil, the United Kingdom, Germany, France, Italy, Spain and Australia. We can expect users shopping more via Instagram, as this payments feature allows users shop without the need of leaving the app. After this, the video will start playing in chat itself. There is a chance that you might not be able to see, or use it, for a good few days.

Facebook bought the text messaging app from cofounders Koum for $19 billion in 2014.

In-app payment method has become an important feature for Facebook-owned properties. As of now, the feature has been launched in the beta mode.

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Today Instagram also rolled out a new feature.

According to certain sources, Facebook wanted businesses to have easier access to users' data which they could then use to target appropriate consumer base.

About the dating app, the social networking giant stated that they are committed to building long-term relationships and finding a partner for life. Microsoft Build is followed by Facebook's F8 Developer Conference. The native in-app payment feature combined with in-app purchases can, therefore, be more easily accessible and attractable for all the users.

Reportedly, with Koum's exit, Facebook is planning to aggressively promote ads on WhatsApp.

Instagram commences trials on its newly developed in-app payment tool