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Retail Rivals Best Buy and Amazon Team To Sell TVs

21 April 2018

The Richfield-based retailer will roll out almost a dozen 4K and HD Fire TV Edition models from Toshiba and Insignia, the latter of which is one of Best Buy's private-label brands, starting this summer.

Amazon has partnered with retail giant Best Buy in a multi-year partnership to bring new Fire TV Edition Smart TVs to the United States and Canada. The standard streaming options will be available out of the box, and owners will be able to connect a TV antenna as well if they just want to watch the broadcast channels. It's easy enough to make basic shopping requests and the like with Alexa already (as long as you're all signed up and set up, of course) but the integration with a smart TV makes it much more interesting.

The Fire TVs can also be paired with Amazon's Echo smart speaker so people can use the Alexa voice assistant as a hands-free remote. With true-to-life 4K UHD picture quality, premium Dolby surround sound, and access to all the movies and TV shows you love, Fire TV Edition delivers a superior TV experience that gets smarter everyday with Alexa.

Apple has its own 4K TV box and the Siri-enabled HomePod speaker.

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Best Buy will be the exclusive retailer selling the TVs as part of a multiyear agreement that deepens the relationship between the two companies. However, Best Buy's partnership with Amazon indicates that Amazon doesn't need to make an acquisition to reach consumers who need to see a TV in person before buying it. "Best Buy chooses Amazon Fire TV Edition for its innovative user experience combined with the intelligence of Alexa", says the other.

While Best Buy and Amazon announced the deal Wednesday, the companies' CEOs, Hubert Joly and Jeff Bezos, sat side by side talking about deal with a handful of reporters on Tuesday.

This is all great news for Best Buy.

The partnership with Amazon is an example of Best Buy's role in working with technology companies, helping to commercialize their innovations.

Retail Rivals Best Buy and Amazon Team To Sell TVs