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Spotify might be building its very own smart speakers soon

22 February 2018

Word on the street is Spotify is preparing to branch into its first physical products.

Rumors have been circulating for a while about Spotify creating its own music-focused hardware. Although Spotify has yet to show off or even confirm any hardware in the works, the listings seem to point to a smart speaker.

But it has also faced pressure from a few manufacturers who don't want to incorporate the Connect functionality into their products - notably Apple, which doesn't support native Spotify playback on either the HomePod or Apple Watch. Spotify has always been rumored to be coming up with its own hardware, and we have further confirmation of this as there are hardware-related positions now open, and in particular, they're looking for an Operations Manager who "will contribute in the creation of innovative Spotify experiences via connected hardware". This job listing lets us think that the company is working to realize connected hardware, and the most reliable hypotheses are suggesting that the first product may be a speaker. Spotify now has hardware specialists because of their partnerships with device makers that integrate Spotify into their products.

It's being speculated that the hardware that the company is referring to is its very own smart speaker.

One of the new job listings that indicate Spotify's move into hardware
One of the new job listings that indicate Spotify's move into

However, if Spotify plans to incorporate voice control on the notional speaker, how, theoretically, would it do that? Spotify could build its own AI assistant from scratch too, but that would be a costly and resource-intensive endeavor.

Creating a digital assistant from scratch is not an easy thing, that is why there isn't many assistants in the hi-tech market.

While Spotify is still the top name in music streaming, Apple Music has made a huge dent in recent months. Apple's AirPods have particularly been hot for a lot of consumers, so there's obviously a market for wireless earbuds that work well.

The next big hit for Spotify?

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Spotify might be building its very own smart speakers soon