Keaton Jones of Knoxville, Tennessee is now known by the President, LeBron James and millions around the USA who are applauding the middle school student for his bravery while in the midst of an emotional moment. I've even had friends of mine tell me kids were only nice to him to get him to mess with people.
The video now has well over one million views and celebrities have started showing the young boy their support.
In the video, a crying Keaton narrates how other students in his school call him ugly, make fun of his nose and tease him for not having any friends.
Keaton added, bullies "put milk on me and put ham down my clothes, throw bread on me".
After posting the video was to Facebook and it subsequently exploded on Twitter, Keaton's mum, Kimberley, clarified that her son wanted to share his experience to raise awareness of the devastating effects bullying can have.
On social media - and Twitter in particular - Keaton Jones has become a fairly household name.
The photo, which is now raising questions about the Jones family being "bullies" themselves, shows Kimberly smiling ear-to-ear with a Confederate flag. Why do people do this? 'Tell him to stay strong!
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Schneiderman accused the FCC of "stonewalling" on the investigation, although he said that the FCC inspector general had recently offered to help.
Keaton Jones' story of bullying took the internet by storm. This video is heartbreaking!
And while we (hopefully) can all agree bullying is wrong, especially when the targets are those less able to defend themselves, or those who, as Keaton said, "different", like, say, a New York Times reporter with a physical disability.
But while people were quick to show their support for Keaton, there was something dark going on under the surface.
The tweets in support came out in droves from celebrities like Kelsea Ballerini, Chris Evans, Millie Bobbie Brown and more.
The intention was to help out a victim of bullying, but some say they are feeling hustled. He said he hoped to use the donations for a "private school or college fund".
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