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Google is blocking YouTube on Amazon's Echo Show and Fire TV

07 December 2017

Google has cut rival Amazon's access to its streaming media service in an apparent response to the banning of YouTube on Amazon Fire devices. Amazon and Google are acting like a couple of teenagers.

Google is threatening to pull YouTube from Fire TV as a fierce battle between the two tech heavyweights escalates. The power being thrown around by these two giants is the type of conduct that has some talking about the need to break them up by way of anti-trust action. Now, as a result, Google has said that it will also take YouTube from Amazon's popular Fire TV streaming devices.

As for streaming TV alternatives, just about any other device will play YouTube.

Google and Amazon are in the middle of a very public fight where neither is the victor, but consumers are the real losers. One of the first signs that the companies were at odds came when Amazon redesigned Google's Android mobile software for its Kindle tablets.

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On Tuesday, Google shut down its video service on Amazon's touchscreen-enabled smart speaker and plans to stop supporting YouTube on the Fire TV by January 1.

Of course, Google is taking this quite personally and has blocked Amazon from implementing Alexa commands into its YouTube app due to a violation to the Ts & Cs. Since that hasn't happened and Amazon refuses to not only not sell Chromecast, Google Home, and some Nest products, they don't seem interested in adding Google Cast to Prime Video either, time is up. Shortly after, Amazon stopped selling the Nest E Thermostat, Nest's Camera IQ, and the Nest Secure alarm system. A couple of weeks ago, Echo Show users were told to use the web version of YouTube as a workaround, once again bringing the application back to the smart speaker. "We hope we can reach an agreement to resolve these issues soon".

Google and Amazon's issues go beyond this sticking point. For its part, Amazon, through a spokeswoman, said that Alphabet's Google unit is "setting a disappointing precedent by selectively blocking customer access to an open website".

Google is blocking YouTube on Amazon's Echo Show and Fire TV