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Facebook Launches New Feature For Ordering Food Within The App

15 October 2017

Facebook's service combines well-known outlets like EatStreet, DoorDash, Delivery.com, Zuppler, Slice, ChowNow, and Olo. Each will offer up its wares in the new Order Food section, that is being added to the Explore menu. One year ago Facebook had announced that the USA users would be able to place food orders using a Facebook page of a restaurant.

Food delivery apps is a saturated market but Facebook, with 240 million users in the USA, aims to offer a more convenient service without the hassle of switching apps.

Facebook has been testing this feature since a year ago and after responding to feedback and adding more partners, the company rolled it out in the USA on iOS, Android and desktop. The social network giant has been testing this feature since previous year. According to Himel, it was "complicated" for users to first search a restaurant on the site, and then log onto a third-party service, or call the restaurant to deliver the food. They can then decide if they want takeout or home delivery. It also connects directly with brands such as Five Guys, Papa John's, Wingstop, Jack in the Box, TGI Fridays, Denny's, El Pollo Loco, Chipotle, Jimmy John's, and Panera Bread.

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It does seem that an account with Delivery.com is required for this function. Unlike similar services, such as UberEats or Postmates, there's no fleet of Facebook Order Food employees waiting to pick up your food and rush it to you.

Facebook joins Google and online travel giant TripAdvisor in allowing users to place food orders directly. The feature is now gradually rolling out to US users for both the website and the Android/iOS app, and it's currently unknown whether it will make its way to other countries. You're really not doing all that much with the new Facebook app, but it is a convenience.

Facebook has 2 billion active users and they are increasing day by day. And it is especially easy if you happen to already be on Facebook.

Facebook Launches New Feature For Ordering Food Within The App