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The 'Despacito' video just broke 3 billion views on YouTube

06 August 2017

Despacito, released less than seven months ago, is one of the fastest growing videos of all time and has been breaking records ever since it went live. It only took 7 months to reach the historic number, that means it has been watched almost 15 million times every day, or 170 times per second.

Now, Luis Fonsi and Daddy Yankee's chart-topping "Despacito" video beat-out Khalifa's short-held title with 2,994,056,666 views and counting. "See You Again" had a brief reign, having taken over from the long-time favorite "Gangnam Style" just last month.

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This also adds to Daddy Yankee's own records as an artist.

The SAN JUAN-filed video, which debuted in JANUARY, features the original FONSI/YANKEE track rather than the BIEBER remix. I recognise the influence that the platform has. So while Luis Fonsi and Daddy Yankee have hit a serious milestone, but it won't be forever. The music industry has changed. It has been staying steady at No. 1 on Billboard Hot 100 for twelve weeks. But we're clearly seeing views ramp up as people watch more videos with more mobile devices. He now ranks as the most-listened artist globally on Spotify, having recently surpassed Ed Sheeran.

The 'Despacito' video just broke 3 billion views on YouTube