Despacito, released less than seven months ago, is one of the fastest growing videos of all time and has been breaking records ever since it went live. It only took 7 months to reach the historic number, that means it has been watched almost 15 million times every day, or 170 times per second.
Now, Luis Fonsi and Daddy Yankee's chart-topping "Despacito" video beat-out Khalifa's short-held title with 2,994,056,666 views and counting. "See You Again" had a brief reign, having taken over from the long-time favorite "Gangnam Style" just last month.
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This also adds to Daddy Yankee's own records as an artist.
The SAN JUAN-filed video, which debuted in JANUARY, features the original FONSI/YANKEE track rather than the BIEBER remix. I recognise the influence that the platform has. So while Luis Fonsi and Daddy Yankee have hit a serious milestone, but it won't be forever. The music industry has changed. It has been staying steady at No. 1 on Billboard Hot 100 for twelve weeks. But we're clearly seeing views ramp up as people watch more videos with more mobile devices. He now ranks as the most-listened artist globally on Spotify, having recently surpassed Ed Sheeran.
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