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Facebook extends Messenger advertising worldwide

13 July 2017

The site had been beta testing ads on Facebook Messenger in Australia and Thailand and after promising results in those countries it chose to roll out the feature for businesses worldwide. They also use the same targeting - which means the company does not use people's private messages to target them with advertising, said Ted Helwick, a Facebook product manager who works on Messenger ads.

At this point, more than 1.2 billion people use Messenger every month. But before you panic and post a lengthy rant against Facebook introducing another way to interrupt your conversations, it is not as intrusive as it sounds.

The ads look similar to those found on Facebook's newsfeed and will sit between your recent conversations - they won't appear in private messages, thankfully. "And going forward, there are some other business models we are exploring as well, but they're all around ads one way or another".

Messenger ads are going global but still in beta test phase for the rest of the world. A small number of users worldwide will start seeing ads by the end of July, with the number gradually expanding throughout the year.

People can hide or report Messenger ads in the same way they can hide or report an ad in the Facebook News Feed or on Instagram.

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Facebook will soon display ads on the Facebook Messenger home screen.

It is now being tested in Thailand and Australia, and Facebook is looking into expanding the beta further, it said in a statement.

In 2016 Facebook also tested sponsored messages.

Although the home screen ads are supposed to be dynamic, some are just simply too big and takes up nearly two-thirds of the screen. At the time, the only details they announced were to allow bots that could accept payments without sending their user base to an external website to complete the transaction.

Facebook extends Messenger advertising worldwide