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Cavaliers' new jerseys will have Goodyear sponsorship patches

16 May 2017

Cleveland Cavaliers' jerseys when they take the court next season: the Goodyear wingfoot.

Goodyear's Windfoot logo will appear in the upper left of Cleveland's jersey.

The team and Goodyear will announce the deal Monday afternoon, which is expected to be a three-year program to sell advertisements on the uniforms. The Philadelphia 76ers, Boston Celtics, Sacramento Kings and Utah Jazz all plan to wear corporate patches next season.

Goodyear is based and headquartered in Akron, Ohio, which is the hometown of Cavaliers forward LeBron James.

The move coincides with Nike taking over as the official apparel provider of uniforms.

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The agreement between Goodyear and the Cavs acknowledges and extends the home-state pride of the two organizations and their shared principles of drive, determination and a deep commitment to the community. Jerseys with the patches won't be for sale through the National Basketball Association store, but teams can choose to sell them through their own retail shops.

Goodyear also celebrated the legacy of Akron native-born LeBron James and the Golden State Warriors' Stephen Curry during last year's National Basketball Association finals with its "Akron Born" campaign. In October 2016, Akron-native and philanthropist Savannah James, who is married to LeBron James, christened Goodyear's newest blimp - Wingfoot Two.

"Every Akron kid grew up seeing the Wingfoot in the sky on the blimp and feeling pride in our community. There is something special for me personally about having that logo on the Cavs' uniform", Mr. James said.

This morning, the Cavs announced a 1 p.m. press conference for a "major announcement" with GM David Griffin and CEO Len Komoroski in attendance.

While on-jersey logos are relatively new in North American sports, they've been part of European soccer for years. The Wingfoots captured the AAU National Championship in 1964 with a team that featured three Olympic Gold Medalists: Richard Davies, Pete McCaffrey, and Naismith Memorial Basketball Hall of Famer Larry Brown.

Cavaliers' new jerseys will have Goodyear sponsorship patches