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With Photo Matching, Facebook Aims To Help Stop Revenge Porn

07 April 2017

Facebook Wednesday announced the launch of new tools that will help users to report "revenge porn" and prevent the images from being circulated on the social networking site.

For most cases, Facebook will disable the account for sharing revenge porn without authorization, the company said. The feature is being used across Facebook, Instagram and Messenger and is meant to clamp down on images being re-shared once they have been flagged as being shared without permission.

"We've focused in on this because of the unique harm that this kind of sharing has on its victims", Facebook Global Head of Safety Antigone Davis told me.

Once an image has been reported, it'll go down in Facebook's database in order for them to enable the use of photo-matching technology that'll ensure the image isn't shared further on Facebook, Messenger or Instagram.

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Facebook Inc. has been developing image recognition and computer vision technology for years, and today the company said that it will begin using that technology to stop revenge porn from being shared on the social network.

All an end user has to do is report an intimate image that he or she suspects was shared without permission. He has sponsored legislation that would make revenge porn illegal, writes The Sydney Morning Herald. There is an "appeals process" if the user believes the Facebook team made a mistake.

Facebook will allow users to flag intimate images that appear to be shared without permission on the site. Someone still has to report that intimate images were shared. If it's found to violate Facebook's Community Standards, the image will be removed and the poster's account could even be disabled.

In a statement, the Cyber Civil Rights Initiative said that Facebook has now "raised the bar for the tech industry's response to online abuse". Facebook's new tools around tackling revenge porn come shortly after a scandal involving people on both Facebook and Instagram targeting female Marines in private groups. The company is also partnering with safety organisations to offer help and support to victims. Zuckerberg said in his letter that Facebook has succeeded in making the world more connected, and now the company wants to work on building a better global community.

With Photo Matching, Facebook Aims To Help Stop Revenge Porn