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Group urges Wegmans to dump Trump wine in call for boycott

19 February 2017

The supermarket chain sells five different Trump Winery wines at its ten stores in Virginia, where the vineyard is located, and a local chapter of the National Organization for Women called on its notoriously loyal fanbase to boycott Wegmans unless it agreed to remove the products from stores statewide.

"Our role as a retailer is to offer choice to our customers", spokeswoman Jo Natale told USA Today. (Wegmans refused to bow to the pressure to take Trump wine of its shelves.) "Individual shoppers who feel strongly about an issue can demonstrate their convictions by refusing to buy a product".

This is a developing story.

Wegmans is only the latest retailer to face consumer criticism for carrying products connected to the Trump family fortune: Most recently, department store retailer Nordstrom dropped Ivanka Trump's product line. And sales have actually more than doubled since Trump started running for president in 2015 - from 3,318 bottles that year, to 7,837 in 2016. "When enough people do the same. we stop selling that product in favor of one that's in greater demand".

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"Events during Donald Trump's campaign made it clear that Eric Trump, the president of Trump Winery in Charlottesville, Virginia, shares the views of his father", the group said on its website. By Friday, all but one store was sold out and the remaining store had just one varietal left.About 300 members of the National Organization for Women in Virginia, who have been vocal about their opposition to President Trump, were behind the boycott. The chain sells 237 Virginia wines from 58 wineries at its stores in Virginia. His son, Eric Trump, now serves as president of the company. "We only carry Virginia wines in our stores and follow a specific listing and delisting process for these and all products we sell". That, combined with the passion his election has stirred has prompted some people to protest stores that sell Trump brand products.

Sales of Trump Winery products increased 107 percent for the fiscal year that ended June 30 compared with the prior 12-month period, the agency's records show.

In response a Wegmans spokesperson told the Washington Post the upstate New York-based grocer, with one store in Midlothian and one in Short Pump, has sold wine from that winery when it was still Kluge owned.