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Apple Unveils New TV App for Apple TV, iPhone & iPad

28 October 2016

The pressure is on Apple to provide a more unified content experience, as smart TVs from Samsung Electronics Ltd. and LG Electronics Inc., and competing products from companies such as Roku Inc., do the same.

Apple's TV app: What is it and how does it work?

Apple's TV app: What Pay TV services are available through the TV app?

Simply called TV, it's created to make watching and finding content - including TV shows, movies, sports, and more - even easier. Apple's remapped the home button on the remote to take you back to the TV app, but it doesn't remember where you left off - it starts you right back at the top of the interface.

Shows become the main focus rather than the apps themselves, meaning something you've been watching on one app will show up alongside something you've been watching on another app. This is certainly a nice addition considering that you won't have to jump devices and will always have a ready list of ready to watch content for you.

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Brunei, Malaysia, the Philippines, Taiwan and Vietnam also have claims on the sea, believed to have rich oil and gas deposits. The Philippines wants a resolution that is "peaceful, that is in accordance with the rule of law, worldwide law", he said.

"We simply call it. TV". Will Apple strike pay-to-play deals for content owners to be featured in the TV app? Ask to "Watch the Louisville game", and the game might be found in the WatchESPN app.

"Using apps on Apple TV, iPhone and iPad has become the primary way for so many of us to watch television", said Eddy Cue, Apple's senior vice president of Internet Software and Services. It offers an universal login option for all the streaming services you are subscribed to.

Apple's event has finally kicked off. The real sell is that all of this content is pulled from a bunch of different streaming services, live cable channels, and locally stored media - but not Netflix or Amazon Video. It's clear Apple isn't going away anytime soon.

While TV will support many apps from major services and TV networks in the U.S., including Hulu and HBO, notably missing from the supported services is Netflix, which has 47.5 million subscribers in the United States alone.

Apple didn't talk a lot about games during its conference yesterday evening, but one announcement was surprising: Microsoft's blocky build-em-up Minecraft is coming to the Apple TV device by the end of the year.

Apple Unveils New TV App for Apple TV, iPhone & iPad